Understand your competition and strategies to win customers.

You have a great product or service, but who are your customers and how can you reach them? This course will give you an overview of how to identify your customer and how to market to them.

This course provides a basic overview of marketing for small business owners who are looking to reach a broader customer base and expand their markets. Learn what marketing is and why it is vital to growth. The course covers how to conduct market research and developing marketing strategies while providing marketing resources for small business owners.

What sets you apart from your competition? Learn how to get a competitive advantage with this course. Learn how to brand, study your competition, identify customers and their preferences, create pricing strategies and much more. Leverage the uniqueness of your business to create a real competitive advantage.

Are you using Social Media to help increase sales of your product or service? Do you lack the basic knowledge to take advantage of the incredible marketing reach that social media offers? This course is designed to show you how to utilize social media marketing to grow your business. You will learn research processes and strategies to help you harness the power of social media marketing.