Succeeding in business means offering something more compelling than the competition. This workshop helps you to measure your strengths against your competitors. It also offers strategies to take advantage of marketplace opportunities.
The importance of planning should never be overlooked. For a business to be successful and profitable, the owners and the managing directors must have a clear understanding of the firm's customers, strengths and competition. Whether yours is a new business or an existing business in the process of expanding, money is often an issue. Taking time to create an extensive business plan provides you with insight into your business. This document can serve as a powerful financing proposal. This workshop takes you through the step-by-step process of developing a business plan.
Having a competitive edge means outsmarting your competition. Assessing your competitors accurately plays a key role in helping you develop your edge. This workshop shows you how.
Doing business without knowing your target market prevents you from reaching your goals: increased sales, market share, and brand awareness. This workshop helps you hit the bull's eye.
Congratulations! You have decided to start your own business. What do you need to do besides simply opening a bank account, ordering stationery, and getting a phone number? First, you must decide your business's legal structure. You may have heard such terms as corporation, partnership, company and others, but may not be sure of their benefits or disadvantages. This workshop explains the legal structure options available to you.
In today's business world, with its ever-changing marketplace, many companies recognize the need to adapt and change in order to remain competitive. This lesson will help you reinvent your company's vision to more closely match trends and customer preferences. By doing so, you will be better equipped to satisfy customers and increase profits.
Conducting a marketing analysis is the first step in determining if there is an audience for your idea. This workshop shows you how to gauge your market opportunities and provides you with key information essential in developing your marketing plan.
The old maxim that possession is nine-tenths of the law has no meaning when applied to intellectual property. Unlike personal property or real property, intellectual property has no physical form. Intellectual property rights are purely a creation of the law. While every business owns and uses various forms of intellectual property, many businesses are not aware that those assets can be easily misappropriated, relinquished, damaged or devalued if not properly managed. It is the savvy business owner who recognizes the significance of the business's intellectual property - the patents, trademarks, copyrights and trade secrets - and understands what steps are necessary to ensure that those rights provide value for the company.
Developing a roadmap for business enables you to gauge your company's performance, successes and weak areas over a period of time. It provides your employee's and management a roadmap to follow and work towards. A strategic plan addresses your company's marketing, sales, product development and operational and revenue goals.